This is by far the most eye-opening episode, for me personally, that you guys have posted ever! Fantastic!

July 12, 2012 at 10:39 am

AWESOME!!!!

July 12, 2012 at 11:50 am

I really like that surfboard table..

July 12, 2012 at 12:21 pm

Great episode! I definitely want to try that exercise with a group of people. I have rebranded once because the original branding did not reflect my style. While I love my logo I am having trouble incorporating my style into my blog and website, specifically the use of color. Hopefully this will help to enlighten me!

July 12, 2012 at 12:30 pm

You guys are amazing, Kevin you are great!,I’ve been improving my photography since I know of your work and your teaching, thank you!!!

July 12, 2012 at 12:55 pm

Can I ask a comment about the pdf download? I don’t get page one. It says… please write three keywords that best describe each persons images. then has the tally area with numbers 1 through 24. If that is supposed to represent 24 different respondents, would’t the visible answers by previous respondents possibly sway the answers of the later viewers? People naturally want to copy. Or am I reading it wrong and the sheet is meant for a single viewer to keyword 24 different images individually.

July 12, 2012 at 2:48 pm

Outstanding Kevin! Thankyou. As an amateur trying to find his way, this is a great tool. Looking forward to next weeks tools for how to #@#*.

July 12, 2012 at 10:33 pm

Wow! Thanks. In the process of re-branding so this has come just in time. Thanks Kevin and Alycia!

July 13, 2012 at 2:19 am

This video could not of come at a better time! Seriously thanks Kevin and the Framed Network.

July 13, 2012 at 4:21 am

Something on this page keeps Safari’s spinning beach ball going the whole time.

July 13, 2012 at 12:24 pm

@Andy Hardin: Reset Safari File->Reset Safari.. and try it again. Use 5.0 or later for best results.

July 13, 2012 at 12:27 pm

very helpful topic

July 14, 2012 at 7:01 am

More great advice from Kevin !

It’s a valuable reminder that it’s the simple, often overlooked, things that might benefit you the most.

Sadly, I have several gripes with this video production values, most notably – the editing (nothing to do with Kevin, to be clear) :

I find the relentless, sea-sickness inducing, gratuitous and amateurish use of video slider ranging from distracting to just plain annoying.

Just because one has a particular piece of gear doesn’t mean they must use it in almost every shot.

It seems the editor didn’t at all consider the visual flow in unison with the narrative and the set geometry.

Furthermore, no attention was paid by editor to which part of the moving shot was being used.

Elegant use of slider shots in the edit of this video would involve pure motion clips, where both IN and OUT points falls on motion.

Preferably (at least for Western audiences) only choosing motion from left-to-right would make for a more pleasing viewing experience.

Repetitive inclusion of random motion start and stop points in this video is ugly, disorienting and above all pointless.
Inclusion of start and end points of the dolly move serve an important purpose in a “reveal” shot which takes the viewer from one environment into another.
There were no “reveal” shots in this video (and neither there was need for any as we remained in one environment throughout).

Slider shots fall into an “Effect” shot category.
For it to remain an “effect” it ought to be used sparingly or else it soon looses the “wow” factor and instead becomes a distraction (as poignantly illustrated here).

Frustratingly, the editor chose to include seemingly random out-takes of the slider motion shots at random points in the dialog.
This made no positive contribution to the story whatsoever and instead served to disrupt the perception of the ongoing conversation and took away the focus from what’s actually important – the narrative.

This episode is awash with terrible editing, inexplicable camera work, overuse of shallow depth of field and bad, or non-existent, focus pulls in two-shots.

Lastly – the emotional connection with the speaker was destroyed in edit by overuse of shots where Kevin looks off camera as opposed to addressing it directly.
There were at least three angles shot there.
Sadly, majority of shots the editor called showed Kevin speak off camera.
It destroyed the emotional connection and took away from gravity and sincerity of what was being said.

Framed Network is a phenomenal resource in every way and, before anyone says it, I know this stuff is free and we ought to be grateful to the people who make it happen.

At the same time – I believe one should strive for nothing short of excellence.

I immensely enjoyed every episode of PostPro and I think that Kevin, being the ultimate professional, deserves a better treatment from the production crew on this new series.

July 14, 2012 at 11:25 pm

Great Episode! Thanks! I would add to the keyword list Artistic, Creative, Inspiring

July 18, 2012 at 3:47 pm

Fantastic idea thanks.

July 19, 2012 at 5:57 pm

I cannot wait to try out the keyword challenge.

July 25, 2012 at 10:09 am