Back in March, the online retailer monolith Amazon.com was granted a patent for photographs that utilized the technique of a seamless white backdrop and direct lighting. This is a pretty common way to photograph a variety of things. Although this is an oversimplification of the technique, it raises some pretty important questions.
The exact description of the patent is as follows:
“Embodiments of the disclosure are directed in an arrangement of various elements to form a studio in which items, people, products, clothing, or any other object can be photographed or filmed to achieve a particular effect. More specifically, embodiments of the disclosure can allow images and/or video of an item placed in a studio arrangement as described herein to be captured with a background that appears, when captured with an image capturing device, as a near perfect white without the need for post-processing, retouching, or other image manipulation.”
- How will this effect the average photographer?
- Why did Amazon request the patent to begin with?
- Will others still be ‘allowed’ to shoot this style?
A lot of these questions aren’t easily answered, and will become a bit more apparent with time. What are your thoughts on the patent?